Europe Kombucha Market 2033: Why Probiotics Are the New Trend

Europe Kombucha Market Overview

The Europe kombucha market was valued at USD 904.5 million in 2024 and is projected to grow to USD 2.80 billion by 2033, expanding at a compound annual growth rate (CAGR) of 13.4% from 2025 to 2033. This growth is primarily fueled by rising consumer awareness around digestive health and gut wellness, coupled with increasing demand for low-sugar, low-calorie beverage options. The market is also benefiting from a wider variety of kombucha flavors available across the region.

The regional market's expansion is closely linked to a growing emphasis on health and wellness among European consumers, who increasingly prefer natural, organic, and clean-label products. Probiotic-rich, gut-friendly beverages like kombucha are gaining traction across Europe. Manufacturers are also investing in flavor innovations, functional ingredients, and regional adaptations to cater to diverse consumer preferences.

Sustainability and eco-conscious consumption further support market growth, aligning with Europe's strong environmental values. Products made through natural fermentation and authentic production methods are resonating with eco-aware buyers. Regulatory backing for probiotic products and rigorous food safety standards also enhance consumer trust. According to a January 2023 report by the International Probiotics Association, 59% of consumers are aware of live cultures, while 72% are familiar with live bacteria—factors that support market demand.

The increasing presence of organic supermarkets and specialty health stores, along with collaborations with local breweries and wellness-focused brands, is improving product visibility. Additionally, growing interest in mental health and holistic wellness is driving demand for adaptogenic kombucha varieties infused with herbs and botanicals—particularly among urban, health-conscious consumers.

Order a free sample PDF of the Europe Kombucha Market Intelligence Study, published by Grand View Research.

Key Market Trends and Insights

  • Germany led the European kombucha market in 2024, accounting for 20.1% of total revenue. The surge is attributed to heightened consumer interest in the digestive and immune system benefits of probiotic beverages.
  • Conventional kombucha dominated the product segment with a 91.9% market share in 2024, driven by demand for probiotic-rich, gut-health-promoting drinks.
  • Hard kombucha is projected to grow at a CAGR of 17.8% from 2025 to 2033. Interest in low-alcohol, premium, artisanal alternatives is growing, particularly in wellness-focused retail environments.
  • The on-trade distribution channel (such as restaurants, cafés, and bars) captured a 60.8% share in 2024. Rising demand for functional beverages in social settings—especially as alternatives to alcoholic drinks—drives this trend.

Market Size & Forecast

  • 2024 Market Size: USD 904.5 Million
  • 2033 Projected Market Size: USD 2.80 Billion
  • CAGR (2025–2033): 13.4%
  • Top Market in 2024: Germany
  • Fastest-Growing Market: France

Key Europe Kombucha Company Insights

Several kombucha brands in Europe are identifying untapped areas within the market and adapting through new product innovations and targeted marketing strategies. These initiatives aim to align better with evolving consumer preferences.

Prominent European Kombucha Brands:

  • GUTsy Captain UK Shop
  • Equinox Kombucha
  • Biomel
  • Left Field Kombucha
  • Purearth
  • Booch & Brew
  • Kombucheria
  • Karma Kombucha
  • Hippie Kombucha
  • Happy Kombucha

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion

The European kombucha market is set for robust expansion over the next decade, fueled by a combination of health-driven consumer behavior, demand for clean-label and functional beverages, and growing environmental awareness. With strong contributions from leading countries like Germany and rapid growth in regions such as France, the market offers substantial opportunities for innovation and investment. Continued support from regulatory frameworks and evolving retail channels will further strengthen the market’s trajectory through 2033.

Comments

Post a Comment

Popular posts from this blog

India Electric Vehicle Market Competitive Landscape Report to 2028

Image
India Electric Vehicle Industry Overview The India electric vehicle market size was valued at USD 220.1 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 94.4% from 2021 to 2030. The attractive incentives being offered by the Indian government on the production and purchase of electric vehicles to encourage the adoption of electric vehicles are anticipated to drive the growth of the market over the forecast period. The outbreak of the COVID-19 pandemic triggered a significant decline in the overall sales of passenger and commercial vehicles in 2020. However, the sales of electric vehicles in India remained unaffected. The post-lockdown sale of pure and hybrid electric vehicles is a prominent driving factor for the electric vehicle market in India. The stringent GreenHouse gas (GHG) emission norms drafted by the government, such as the Bharat Stage (BS) VI emission standards introduced by India’s Ministry of Road Transport and Highways (MoRTH), ...
Read more

Greenhouse Market 2030: The Impact of Urbanization on Agricultural Practices

Image
Greenhouse Market Growth & Trends The global  greenhouse market  size is anticipated to reach USD 53.51 billion by 2030, registering a CAGR of 9.9% over the forecast period, according to a new report by Grand View Research, Inc. The rise in food consumption is related to the development of contemporary agricultural practices such as greenhouse farming. According to the Food and Agriculture Organization (FAO) of the United Nations, 70% of food production must increase by 2050 to meet world food demand. Consequently, rising population and urbanization, along with a lack of arable land, are driving the use of alternative agricultural practices such as greenhouse farming. Greenhouse farming has enormous potential to assist satisfy the growing population demands witnessed in several nations such as China and India. Indoor farming techniques including vertical farming and greenhouse farming have several advantages over traditional agricultural methods, including...
Read more

Digital Pathology Market 2030: Key Trends Shaping the Future of Healthcare

Image
Digital Pathology Market Growth & Trends The global  digital pathology market  size is expected to reach USD 1.73 billion by 2030, registering a CAGR of 8.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is anticipated to witness exponential growth owing to rising prevalence of chronic diseases aided by increasing demand for accurate diagnostics. Chronic diseases affect nearly one in every three adults. Whereas, according to the CDC, in the U.S., approximately, 51.8% of adults have at least one chronic disease. Digital pathology, including molecular tissue profiling, biobanking, tissue microarray analysis, and molecular biology, plays an important role in the drug development pipeline and companion diagnostics. Growing demand for high-quality tissue samples in tissue-based biomarker research is expected to drive technology adoption over the forecast period. Increasing adoption of telepathology with the launch of newer...
Read more