Syndicated Research Studies

The toy box is getting a digital makeover. In 2023, the global connected toys market , estimated at USD 10.04 billion , is poised for an electrifying expansion, projected to grow at a 21.1% CAGR from 2024 to 2030. This surge is powered by a thirst for toys that do more than entertain – they interact and educate. The growing ubiquity of smart devices and relentless technological advancements are key catalysts, amplified by increasingly savvy consumers. The fusion of connected toys with digital realms – apps and online content – unlocks new dimensions of fun, further fueling market growth. Moreover, the ongoing evolution of technology and design, particularly the immersive experiences offered by AR and VR, are igniting consumer desire. The rising emphasis on STEM education is fostering a fertile ground for connected toys that nurture these critical skills. The widespread adoption of smart devices acts as a seamless conduit for connectivity and control, broadening the a...