Eye Makeup Market 2030: The Rise of Organic and Natural Products
Eye Makeup Market Growth & Trends The global eye makeup market size is expected to reach USD 26.8 billion by 2030, expanding at a CAGR of 5.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. Growing consciousness about physical appearance, especially among working class population is projected to drive the product demand. Furthermore, rising per capita income in developing economies including China, India, and South Korea, allowing the consumers to increase the spending in personal care products and thus will have a strong impact on the growth. Innovation has been an important competitive strategy for the players operating in this market. Over the past few years, cosmetic manufacturers have been increasing spending on the development of products on the basis of beauty preferences of consumers. The waterproof and sweat-proof personal care products are gaining remarkable popularity, especially among people involved in outdoor work in hot and hum...