Podcasting Market 2030: A Boom in Audio Entertainment
Podcasts are series of audio episodes focused on a particular topic or theme. Unlike traditional radio, people can download podcasts and listen to them whenever and wherever they want rather than being tied to a specific broadcast schedule. They cover a wide range of topics, including news, interviews, stories, educational content, comedy, and more. They have become a significant medium for entertainment today and can be a perfect companion in today’s busy life. Whether on a commute or working out, podcasts can be enjoyed anytime. Podcasts have also started incorporating video components, transitioning to a video-first format. Platforms such as Spotify are incentivizing video content. This shift aims to attract a younger audience familiar with platforms such as YouTube, Instagram Reels, and TikTok. Apart from the entertainment and learning they provide, podcasts are gaining popularity for some more reasons as well. They are becoming a popular medium for advertising. Interestingl...