Syndicated Research Studies

Europe Beer Market Overview The Europe beer market was valued at USD 219.62 billion in 2024 and is projected to reach USD 323.81 billion by 2030, growing at a CAGR of 6.7% from 2025 to 2030. This growth is driven by shifting consumer preferences, health-conscious trends, and ongoing innovation within the brewing sector. A significant contributor to increased beer consumption is the rising demand for low-alcohol and non-alcoholic beers. As European consumers increasingly pursue healthier lifestyles, breweries are responding with products that support wellness, including beers enhanced with vitamins and adaptogens. For instance, in the United Kingdom, sales of beers with less than 3.5% ABV doubled between 2022 and 2023, reflecting a wider European trend favoring moderation without compromising flavor or social enjoyment. Craft, Premiumization & Innovation The craft and artisanal beer segment continues to grow, driven by younger consumers—particularly millennials and Gen Z...

The Europe beer market size is anticipated to reach USD 323.81 billion by 2030 and is expected to expand at a CAGR of 6.7% during the forecast period, according to a new report by Grand View Research, Inc. The market is fueled by evolving consumer preferences and a rising inclination toward premium and craft beer varieties. As consumers become more experimental and discerning, there is a noticeable shift away from mass-produced beers toward artisanal brews that offer unique flavors, local ingredients, and authentic brewing techniques. This trend is particularly strong among younger demographics and urban populations, who value quality and experience over quantity. The proliferation of microbreweries and craft beer festivals across Europe reflects this cultural shift, contributing significantly to market expansion. Increasing disposable income and lifestyle changes are also pivotal in driving beer consumption. With more spending power and a growing social dining culture, consumers fr...