User Generated Content Platform Market Qualitative and Quantitative Analysis Report 2028
User Generated Content Platform Industry Overview The global user generated content platform market size is expected to reach USD 18.65 billion by 2028, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 26.6% from 2021 to 2028. User Generated Content (UGC) or User Generated Content Platform can be defined as software-as-a-service (SaaS) that helps organizations curate images, videos, and text from social media and other online resources to repurpose for creating their brand’s authentic story. The use of user-generated content for marketing purposes is on the rise. The authenticity and creativity of this messaging have been harnessed to drive positive business outcomes. As more marketers take advantage of this relatively new form of advertising, close attention is needed to be paid to how this content is commercialized, to not tread into the very different waters of influencer marketing. For instance, Travelex, a U.K....