Television Market Future Trends With Research 2028

Television Industry Overview

The global television market size was valued at USD 259.16 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR)of 10.0% from 2022 to 2028.

This can be credited to the rising demand for smart TVs in developing regions, such as Asia Pacific. Tough competition and innovation in technology are propelling price reductions in a variety of consumer electronic product segments including televisions. This may have a positive impact on the market growth in the coming years. In addition, many players are partnering with e-commerce platforms to increase penetration in the untapped markets by promoting sales of their products. Also, companies are planning to promote product recycling by reducing e-waste by proliferating the usage of eco-friendly components in their products in the coming years.

Gather more insights about the market drivers, restrains and growth of the Global Television Market

U.S. television market size, by distribution channel, 2019 - 2028 (USD Billion)

The coronavirus pandemic badly affected the global economy. In order to stop the spread of COVID-19, lockdown orders were imposed by various governments across the globe. This had a devastating impact on offline distribution channels, the supply chain, and trade & development of the television market across the globe. Moreover, growing work-from-home facilities created an opportunity for the market players. Thus, the market is expected to grow at a healthy growth rate during the forecast period.

Several government policies, such as relaxing custom duties and reduction in central taxes, are supporting the growth of this sector. The growing working population, increasing urbanization, and rise in disposable incomes along with changing lifestyles are boosting the market growth. Also, easy financing schemes and a significant increase in flexible income have led to a reduction in replacement cycles of electronic products like television.

The rising online retailing is the key factor for the companies to reach out to more consumers and increase their client base. Growing investments by key players in the latest technologies and focus on innovative product launches are further anticipated to boost the industry sales. However, security vulnerabilities regarding data theft of smart TV users may hamper the market growth during the forecast period.

Browse through Grand View Research's Electronic & Electrical Industry Research Reports.

  • Smart Home Appliances Market - The global smart home appliances market size was valued at USD 30.81 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.6% from 2022 to 2030.
  • Portable Dishwasher Market - The global portable dishwasher market size was valued at USD 4.77 billion in 2021 and is expected to register a compound annual growth rate (CAGR) of 4.9% from 2022 to 2030.

Key Companies profiled:

Some prominent players in the television market include

  • Samsung Electronics Co. Ltd.
  • Sony Corporation
  • LG Electronics Inc.
  • Toshiba Corporation
  • Haier Electronics Group Co., Ltd.
  • VIZIO Inc.
  • Videocon Industries Ltd.
  • Sansui Electric Co. Ltd.

Order a free sample PDF of the Television Market Intelligence Study, published by Grand View Research.

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