Vegan Food Market Report: Europe's Plant-Based Purchasing Surge
Only an estimated 88 million people worldwide identify as vegan. Yet the market built to feed them is worth $22.1 billion and growing faster than almost any other food category tracked by Grand View Research. That gap between a small, committed vegan population and a rapidly expanding multi-billion-dollar industry is the single most important thing to understand about where this market is actually headed — and it's the story most coverage of this space misses entirely. Vegan Food Market Size and Growth The global vegan food market was valued at USD 22.1 billion in 2025 and is projected to reach USD 24.5 billion in 2026, growing to USD 52.6 billion by 2033 at a CAGR of 11.5% from 2026 to 2033. That means the market is on track to more than double in under a decade — a growth rate roughly three times faster than the global packaged food industry as a whole. North America is the anchor of that growth, holding 36.8% of global revenue in 2025, with the U.S. as the largest sin...