Smoothies Market Share, Regional Outlook, Survey Report 2028

Smoothies Industry Overview

The global smoothies market size was valued at USD 6.68 billion in 2021 and expected to expand at a CAGR of 9.3% from 2022 to 2028.

This can be credited to growing consumption of healthy beverages from the emerging economy such as China and India. Moreover, the rising awareness for healthier life coupled with the growing demand of fruit-based smoothies across the globe are anticipated to boost the market growth over the forecast period. In the COVID-19 pandemic, the demand for consumer goods & beverages has slightly increased due to the growing demand for dairy-based product. Protein Keto and fruit based beverages had gained the traction during the COVID-19 era to fulfil the demand of nutritious ingredients.

Gather more insights about the market drivers, restrains and growth of the Global Smoothies Market

U.S. smoothies market size, by product, 2019 - 2028 (USD Billion)

During the COVID-19 era, the increased focused to maintain physical fitness is a major factor to propel the market growth. However, lockdown has slowed down the supply chain as restaurants and smoothie bars were closed. The supply chain disruption had affected on the market growth during the financial year 2020-2021.

The growing popularity of dairy-based smoothies to accomplish the demand of essential proteins and vitamins are the major factors driving the market growth. Moreover, the rising demand for high dietary fiber beverages in developed countries are anticipated to foster the business growth. Rising demand to procure affordable non-alcoholic beverages are the upcoming opportunities for the market. However, higher maintenance cost is required to adopt cold storage system to improve the life span of smoothies which in turn will hold the market growth.

Moreover, the players in the organic beverages industry are procuring fat-free smoothies product in order to capture a large customer base. Hence, the market is expected to showcase significant gains during the assessment period. Moreover, the significant growth in the food & beverages industry in emerging economies such as China, India, and others further projected to provide ample opportunities for the market growth in the forecast period.

Additionally, the growing investment by the U.S.-based prominent players is also estimated to drive the market. The major players are procuring the sugar-free smoothies which are highly recommended in the fitness center to reduce weight. The escalating demand for healthy & energetic fruit flavors of smoothies from the consumers of the North America is driving the industry growth.

The growing trend of health consciousness and increasing demand for high nutrition beverage products among youth and millennials is driving the demand for smoothies across the globe. On the other hand, as consumers become more worried about their health as a result of rising chronic conditions such as high blood pressure and heart disease, new opportunities for the smoothie’s business will emerge.

Browse through Grand View Research's Consumer F&B Industry Research Reports.

  • Sweeteners Market - The global sweeteners market size was valued at USD 79.01 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 2.4% from 2022 to 2030.
  • Yogurt And Probiotic Drink Market - The global yogurt and probiotic drink market size was valued at USD 79.36 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.7% from 2022 to 2030.

Market Share Insights

  • February 2022: Smoothie King partnered with HungerRush to use its platform OrderAI. The main aim of partnership was to demonstrate its willingness to invest in new technology to gain more profitability and sales for its franchisees.

Key Companies profiled:

Some prominent players in the smoothies market include

  • Barfresh Food Group, Inc
  • Bolthouse Farms
  • Ella’s Kitchen Ltd
  • Innocent Drinks
  • Jamba Juice Company
  • Maui Wowi Hawaiian Coffees & Smoothies
  • Smoothie King
  • Suja Juice
  • Tropical Smoothie Café

Order a free sample PDF of the Smoothies Market Intelligence Study, published by Grand View Research.

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