Organic Wine Market Share, Regional Outlook, Survey Report 2030

Organic Wine Market Growth & Trends

The global organic wine market size is anticipated to reach USD 21.5 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 10.2% from 2022 to 2030. The market is predominantly driven by the rising awareness regarding health among consumers across the globe. The demand for organic products is increasing at a fast pace. Consumers are spending more on chemical-free and organic products mainly in North America and Europe. According to Organic Trade Association (OTA), 75 million millennials in America are consuming organic food and drinks. Parents in the age group 18 to 34 years are the largest group of organic buyers in the U.S.

U.S. organic wine market size, by type, 2020 - 2030 (USD Million)

Organic Wine Market Segmentation

Grand View Research has segmented the global organic wine market on the basis of type, packaging, distribution channel, and region:

Based on the Type Insights, the market is segmented into Red Organic Wine, and White Organic Wine.

  • The red organic wine segment dominated the market and accounted for the largest revenue share of 61.4% in 2021. Red organic wines are made of red or black grapes that are fermented using yeast. The grapes are organically grown in organic certified vineyards. The majority of the vineyards are located in the European region. Countries such as Italy, France, and Germany have a majority of the organic vineyards in the world. Consumption of red wine is likely to lower cholesterol and prevent cancer in humans.
  • The white organic wine segment is expected to witness a CAGR of 9.7% over the forecast period. White wines are consumed less as compared to red organic wines. Chardonnay Champagne is one of the most popular white wines that is extensively consumed globally. Germany is the largest market for white organic wine in the world. White organic wines are inexpensive compared to red organic wines, but it is less healthy than red organic wines.

Based on the Packaging Insights, the market is segmented into Bottles, Cans, and Others.

  • The bottles segment dominated the market and accounted for the largest revenue share of 91.7% in 2021. Glass bottles are the primary packaging format for organic wines. In addition, they are extensively used in the packaging of beverages. Glass is the third most widely used packaging material in the world. Glass is extensively used for wine packaging owing to its properties such as recyclable, reusable, and inert. Due to its inert nature, it can store wines for a long time compared to plastic bottles and cans.
  • The cans segment is expected to witness a CAGR of 14.2% over the forecast period. Cans are increasingly finding application in the beverage industry. Metallic cans such as aluminum and steel cans are extensively being used in carbonated drink packaging. Cans are more convenient and portable than bottles, which, in turn, is driving the growth of canned wines. Aluminum cans weigh less than glass bottles and therefore also lessen the carbon footprint of transporting from the vineyard to the distributors. This, in turn, has driven the demand for environment-friendly packaging for organic wines.

Based on the Distribution Channel Insights, the market is segmented into On-trade and Off-trade.

  • The off-trade segment dominated the organic wine market and accounted for the largest revenue share of 60.6% in 2021. The off-trade distribution channel of organic wine includes wine merchants, supermarkets, hypermarkets, retail outlets, caterers, organic stores, and e-commerce platforms. Consumer inclination towards e-commerce is expected to drive segment growth. The lockdown across the nations further propelled the demand for off-trade sales of organic wines.
  • The on-trade segment is expected to witness a CAGR of 9.4% over the forecast period. The on-trade distribution channel includes outlets like bars, clubs, restaurants, hotels, coffee shops, and winemaker’s stores. The COVID-19 pandemic affected the growth of the on-trade segment drastically, owing to the shutting down of these aforementioned outlets and international tourism came to a standstill caused due to strict lockdown and preventive measures across the globe.

Organic Wine Regional Outlook

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

Key Companies Profile & Market Share Insights

Key companies are increasingly focusing on producing new wines to gain market share in the world.

Some of the prominent players operating in the global organic wine market include,

  • Avondale
  • Elgin Ridge Wines
  • Kendall-Jackon Winery
  • The Organic Wine Company
  • Bronco Wine Company
  • King Estate Winery
  • Grgich Hills Estate
  • Emiliana Organic Vineyards
  • Societa Agricola QuerciabellaSpA
  • Frey Vineyards

Order a free sample PDF of the Organic Wine Market Intelligence Study, published by Grand View Research.

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