Hard Tea Market Size, Estimates, And Forecast To 2030

Hard Tea Industry Overview

The global hard tea market size was valued at USD 1.99 billion in 2021 and is expected to grow at a CAGR of 24.7% during the forecast period from 2022 to 2030.

Rising demand for better-for-you beverages coupled with growing awareness towards low content alcoholic beverages among the younger populace is driving the demand for hard teas.

Gather more insights about the market drivers, restrains and growth of the Global Hard Tea Market

U.S. hard tea market size by ABV (%), 2020 - 2030 (USD Billion)

The COVID-19 pandemic has altered the consumption pattern of alcoholic beverage consumers. Countries such as New Zealand, the U.S., and Australia are adopting the use of low alcoholic beverages owing to a rise in health concerns. In addition, the pandemic has also increased the demand for online delivery applications such as Instacart and Drizly. Several players in the market have partnered with these platforms to drive the sales of the product.

The pandemic has spiked the awareness of the stay-at-home trend. The trend has proliferated the demand for cocktails and other DIY kits. For instance, Drizly, an online delivery platform for alcohol, has reported that the sales for hard alternatives skewed during the pandemic. The platform also reported that close to 73% of the hard alternative consumers are under the age of 42 years. Additionally, the buzz for tea beverages such as hard kombucha, cold brew tea, and other hard beverages is also driving the demand for healthy beverages.

Browse through Grand View Research's Alcohol & Tobacco Industry Research Reports.

  • Ready To Drink Cocktails Market - The global ready to drink cocktails market size was valued at USD 782.8 million in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 13.4% from 2022 to 2030.
  • Root Beer Market - The global root beer market size was estimated at USD 728.1 million in 2021 and is anticipated to grow at a compound annual growth rate (CAGR) of 4.6% from 2022 to 2030.

Market Share Insights

  • March 2021: 100 Thieves, a North American esports organization, announced a partnership with Twisted Tea Hard Iced Tea and Truly Hard Seltzer.
  • July 2020: Pabst Brewing Company launched peach hard tea in 26 states in the U.S. The launch will help the company to increase traction among consumers.
  • October 2018: Craft Brew Alliance Inc. entered into distribution and brewing partnerships with Wynwood Brewing Co., Appalachian Mountain Brewery (AMB), and Cisco Brewers via 3 different purchase agreements.

Key Companies profiled:

Some prominent players in the global hard tea market include

  • The Boston Beer Company
  • Pabst
  • Two Chicks Drinks, LLC.
  • Cisco Brewers
  • Blue Point Brewing (Anheuser-Busch InBev)
  • LoverBoy Inc.
  • Double Brew, LLC
  • Crook & Marker LLC
  • Nude Beverage
  • Molson Coors Beverage Company
  • Bold Rock Hard Cider

Order a free sample PDF of the Hard Tea Market Intelligence Study, published by Grand View Research.

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