Wearable Breast Pumps Market Segmentation & Competitive Landscape Report to 2030

Wearable Breast Pumps Industry Overview

The global wearable breast pumps market size was valued at USD 349.99 million in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.21% from 2022 to 2030.

Worldwide surge in women’s employment rate is expected to increase the demand for wearable breast pumps. For instance, as per International Labor Office, in 2018 the women employment rate in developed countries was 52.4% which further increased in developing countries with 69.3%. Similarly, the women employment rate in Sub-Saharan Africa region has also increased to 64.7%. Working women have a relatively high disposable income and less time to breastfeed their babies and thus, are ideal customers for wearable breast pumps.

Gather more insights about the market drivers, restrains and growth of the Global Wearable Breast Pumps Market

U.K. wearable breast pump market size, by technology, 2020 - 2030 (USD Million)

The growing consumer awareness about wearable breast pumps, coupled with the development in healthcare infrastructure in emerging economies is expected to positively impact the market growth during the forecast period. For instance, awareness initiatives by government organizations to feed babies with expressed breastmilk using breast pumps during the COVID-19 pandemic are expected to have a positive impact on the market. Thus, increased usage of wearable breast pumps in the wake of rising precautionary measures is anticipated to drive the market. For instance, the CDC and American College of Obstetricians and Gynecology (ACOG) recommend the separation of newborns from mothers for at least a week or more, to reduce exposure of newborns to COVID 19. This is expected to drive the market at a healthy rate during the forecast period.

Various market players, such as Medela LLC, Laura & Co., Newell Brands, and Ameda, & universities, including Washington University & Fudan University, are raising awareness among women about breastfeeding accessories and their benefits by arranging campaigns and providing informative magazines. In addition, social media platforms, such as YouTube, Facebook, and Instagram, have enabled individuals to access information about breast pumps and related accessories.

Various private and public companies provide insurance coverage for wearable breast pumps. For instance, Medela offers insurance coverage for its breast pump products and related accessories. Medela also rents hospital-grade breast pumps for ample duration to mothers who cannot afford to buy a new pump. Such factors are anticipated to drive the growth of the market in the U.S. Furthermore, the Affordable Care Act mandates that a mother should be provided with an electric/manual breast pump once the baby is born. These factors are expected to support the market growth over the forecast period.

The increasing number of milk banks is anticipated to boost the demand for wearable breast pumps over the forecast period. For instance, as per European Milk Bank Association as of 2021, there are 280 milk banks in the European region, with 17 more milk banks under development. Additionally, as per CGTN America, there are 225 milk banks in Brazil as well.

The presence of various e-commerce sites offering wearable breast pumps drives the sales of the products. Product penetration through online networks is rapidly increasing, as it allows the end users to compare and select suitable products on the basis of their brand, type, price, and point of sales. Amazon, Bodily, Haakaa are some of the notable e-commerce websites and companies which offer significant discounts, and prompt customer service on various breast pumps & breastfeeding accessories. Thus, the easy availability of different wearable breast pumps on online platforms is expected to drive market growth in the coming years.

Due to the COVID-19 outbreak, the global wearable breast pump market was impacted negatively. However, with the introduction of the COVID-19 vaccine, countries have opened their international borders, as a result, the supply chain is expected to normalize during the post-pandemic period. Furthermore, the birth rate is expected to increase post-pandemic. Hence, the market is expected to witness a gradual surge in demand for wearable breast pumps.

Many companies are adopting strategies such as product launches, collaboration, and partnerships to strengthen their market presence. For instance, in October 2021, Medela launched Swing Maxi, a breast pump that provides a portable solution and helps women to express more milk in less duration. This is expected to help the company attract working women as the product gives flexibility and freedom of pumping milk anywhere. Thus, with such imitative taken by various companies, the wearable breast pump market is expected to witness considerable growth during the upcoming years.

Browse through Grand View Research's Medical Devices Industry Research Reports.

  • U.S. Contraceptive Market - The U.S. contraceptive market size was valued at around USD 8.0 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of around 4.70% in the forecast period.
  • Breast Pump Market - The global breast pump market size was valued at USD 1.84 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 8.3% from 2022 to 2030.

Market Share Insights

  • September 2021: Elvie launched its new product Elvie Stride, which is a new smart, ultra-quiet, hands-free breast pump and the company's first product to be widely covered by insurance in the U.S. This new device will only be accessible to consumers in the U.S., where 80% of the breast pump sales are attributed to the insurance market
  • February 2021: Medela LLC launched a new category expansion and breast care products with an aim of meeting customer requirements. This was expected to expand the customer base of the company.
  • September 2020: Willow raised funding of around USD 55 million in its Series C funding round from the investors NEA, Meritech Capital Partners, and others for the development of innovative wearable breast pumps.

Key Companies profiled:

Some prominent players in the global wearable breast pumps market include

  • Medela AG
  • Ameda, Inc.
  • Willow Innovations, Inc.
  • Philips
  • Elvie (Chiaro Component Ltd)
  • Freemie
  • BabyBuddha Products, LLC
  • Spectra
  • iAPOY
  • Lavie Mom

Order a free sample PDF of the Wearable Breast Pumps Market Intelligence Study, published by Grand View Research.

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