Healthy Snacks Market Regional Outlook, And Competitive Strategies 2030

Healthy Snacks Market Growth & Trends

The global healthy snacks market is expected to reach USD 152.5 billion by 2030, registering a CAGR of 6.6% from 2022 to 2030, according to a new report by Grand View Research, Inc. The industry has benefited from a growing consumer focus on the nutritional characteristics of snacks which include high vitamins and proteins and low calories. The rising need for on-the-go snacks, combined with growing customer purchasing power, is expected to propel the market forward. Consumers' hectic lifestyles are also predicted to drive industry growth during the forecast period.

Healthy Snacks Market Segmentation

Grand View Research has segmented the global healthy snacks market on the basis of product, distribution channel, and region:

Based on the Product Insights, the market is segmented into Frozen & Refrigerated, Fruit, Bakery, Savory, Confectionery, Dairy, Others.

• Healthy savory snacks dominated the product segment in the overall market. The demand for this segment is driven by working-class people and college graduates, for whom healthy savory snack products have emerged as a dinner alternative. Savory snack foods allow individuals to satisfy their appetite, as well as prevent them from overeating during mealtime. Companies are developing baked chips that are all-natural, non-GMO, multigrain, and low in salt, as well as provide many health benefits. Ragi, soya, and vegetables are commonly used to make these chips, which are high in protein and low in fat.
• However, healthy fruit snacks are expected to showcase the fastest growth. Fruit bars are still at the forefront of innovation in the healthy snacks market. There are a variety of prebiotic, probiotic, and omega-3 fortified bars on the market, as well as keto and paleo choices that are low in carbohydrates and high in medium-chain triglycerides. Furthermore, protein content is increasing in bars, with standard whey and soy proteins being used more frequently, but pea protein is becoming more popular.

Based on the Distribution channel Insights, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online, Others.

• The supermarkets & hypermarkets accounted for the major share of the global market in 2021. The sheer volume of supermarkets and hypermarkets spread across the globe is the major factor for the domination of this distribution channel. For instance, one of the largest supermarkets chains in the world is the 7-Eleven. It has over 46,000 outlets in 16 countries. Furthermore, the rapid progress of retail infrastructure across the developing economies is further accentuating industry growth.
• Furthermore, instant delivery services are gaining momentum across the world, and supermarket chains are joining the trend to maximize their value. Over the last few months, there is an increasing number of supermarkets partnering with or investing in large rapid delivery companies. Supermarkets gain from their current supply chains to raise their margins, while delivery services benefit from their existing supply chains to extend their distribution network and lessen market competition.

Healthy Snacks Regional Outlook

• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa

Market Share Insights

• January 2021: MondelÄ“z International acquired Hu Master Holdings, the parent company of Hu Products, a fast-growing US-based snacking company offering high-quality snacks made from simple ingredients
• February 2020: B&G Foods, Inc. has acquired Farmwise L.L.C., a Massachusetts.-based maker of frozen veggie fries, veggie tots and veggie rings. Farmwise’s frozen veggie snacks are from cauliflower, navy beans and onions. The products are vegan, non-GMO Project verified and free of major allergens, including gluten, wheat, soy, dairy, tree nuts and peanuts
• February 2019: Unilever acquired British snack brand Graze from investment firm The Carlyle Group. Graze offers a variety of snacks with no artificial ingredients, including nuts, seeds, trail mixes and bars

Key Companies Profile & Market Share Insights

The market is fragmented with the presence of global and regional players offering a variety of snacking options customized to the local palates.

Some of the prominent players operating in the global healthy snacks market include,

• Nestlé
• The Kellogg Company
• Unilever
• Danone
• PepsiCo
• MondelÄ“z International
• Hormel Foods Corporation
• Dole Packaged Foods, LLC.
• Del Monte Foods, Inc.
• Select Harvests
• B&G Foods
• Monsoon Harvest

Order a free sample PDF of the Healthy Snacks Market Intelligence Study, published by Grand View Research.