Zero Trust Security Market 2030: Asia Pacific’s Rapid Adoption and Growth
The global zero trust security market was valued at approximately USD 24.84 billion in 2022 and is projected to experience substantial growth, with an estimated compound annual growth rate (CAGR) of 16.6% from 2023 to 2030. This expansion in the zero trust security sector can be attributed to several key factors, including the rising adoption of the "Bring Your Own Device" (BYOD) and "Choose Your Own Device" (CYOD) models, an increase in the frequency of cyberattacks, and stronger cybersecurity regulations, among others. The trend of BYOD and CYOD is becoming more prevalent across various organizations. These models offer several benefits, such as reducing costs associated with purchasing and maintaining endpoint infrastructure. The ability for employees to use their own familiar devices also helps improve overall productivity, which has contributed to the growing popularity of these models. The BYOD approach, in particular, gained significant momentum during the C