MICE Market 2030: Hybrid Experiences Take the Stage
The global MICE market was valued at USD 870.46 billion in 2024 and is expected to reach USD 1,466.94 billion by 2030, expanding at a CAGR of 9.2% from 2025 to 2030. The MICE segment—meetings, incentives, conferences, and exhibitions—serves as a key pillar of business travel, enabling professional collaboration, corporate networking, and organizational development. Its growth is influenced by the rising number of companies offering MICE services worldwide, along with increasing demand for sophisticated hospitality solutions tailored for business events. The shift toward virtual and hybrid event models during the COVID-19 pandemic also broadened the sector’s capabilities, allowing organizations to maintain global engagement despite travel restrictions. As international business activity expands, companies are investing more in cross-border meetings, client events, and training programs. This trend has strengthened the positioning of global financial hubs such as Singa...