Heritage Tourism Market 2030: Asia Pacific Leads Cultural Exploration
The global heritage tourism market size was estimated at USD 604.38 billion in 2024 and is expected to reach USD 778.07 billion by 2030, expanding at a CAGR of 4.5% from 2025 to 2030. The sector has experienced significant growth in recent years, fueled by rising global interest in cultural preservation and a growing desire among travelers to engage deeply with history, traditions, and authentic cultural experiences. This momentum is supported by increasing awareness of historical conservation, government and international initiatives to safeguard cultural landmarks, and the rising popularity of experiential travel. Heritage tourism offers travelers meaningful connections with the cultural identity of destinations—ranging from ancient monuments and archaeological sites to traditional communities and longstanding customs. As modern travelers, particularly younger demographics, seek immersive and educational journeys, the demand for heritage-centered experiences continues to stren...