Immersive Technology Market 2030: From Entertainment to Enterprise
The global immersive technology market size was valued at USD 40.88 billion in 2024 and is projected to reach USD 169.88 billion by 2030, expanding at a CAGR of 27.9% from 2025 to 2030. Market growth is fueled by rapid advancements in augmented reality (AR) and virtual reality (VR), rising demand for enriched digital experiences across entertainment and gaming, and increasing investments in immersive platforms and devices. The increasing popularity of social VR platforms that support virtual interaction is expected to further accelerate market expansion. Growing smartphone adoption, supported by enhanced processing capabilities, is enabling higher accessibility to immersive applications, especially in media, entertainment, and education. Businesses across sectors are using immersive technologies to enhance collaboration, improve training outcomes, and optimize operational processes. Industries such as manufacturing are leveraging AR and VR for simulations, real-time data visualizatio...